nine day wonder
1
something that receives a lot of attention for a short time, but is soon forgotten
The idiom "nine day wonder" refers to something or someone that generates a lot of interest or excitement initially but quickly loses its appeal and is forgotten soon after. The origin of this phrase is unclear, but it's believed to have originated in the 16th century when a popular entertainment in England was the "nine days' wonder," which referred to a traveling show or exhibition that lasted for nine days and then disappeared. The term was later used to describe anything that was short-lived and generated only temporary interest or excitement. Today, the idiom is still used to describe things that are quickly forgotten or no longer fashionable after a brief period of popularity.
- If the company doesn't innovate and stay relevant, it will become a nine day wonder.
- She is worried that her success will be a nine day wonder and that she won't be able to sustain it.
- The actor was a seven-day wonder, with a brief surge of popularity after their breakout role before fading into obscurity.
- The latest celebrity scandal will be a nine day wonder and will soon be forgotten by the public.
- The latest craze for fidget spinners was a nine day's wonder, as kids quickly lost interest in them.